I’m reblogging this article because I am in a similar state of despair about book marketing. It seems to me that, whatever you do, there is so much ‘noise’ out there, and so many authors promoting their books – or paying marketing websites to promote for them – that your chance of being noticed is zilch. Which explains why a book described by an award winning writer as “a well written, intriguing and topical political mystery.” has failed to reach double figures in the Kindle sales report. And zero sales in North America.
Why is book marketing so hard? There are many reasons why – too many books being published, authors giving away books for free, social media noise, you name it. I won’t go into all of them, but I do want to dissect one:
Bad advice.
Again, this could be interpreted in a variety ways – and I would not claim to know what is good and what is bad. Things that have worked for someone with a romance novel may not work for an author of horror. Things change all the time, so for example it’s known fact now that if you give your book away for free and climb to the top of Top 100 Free Bestseller list on Amazon, once you switch to Paid, your rankings will fall dismally, because you have sold exactly zero paid copies during your free promotion days. Oh, you didn’t know that? Well, this…
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Frank Parker's author site 
Hi. I’m following from Indies Unlimited. I just published my first non-fiction book and never gave marketing a thought while I was working on the book. I despise it. My book is actually ranked in the top 5 in its category right now but it is not a very popular category. I got the most sales after doing a podcast. I am placing an ad in a local holiday gift guide next week. After that, I am going to be focusing on writing a second book and try not to worry too much about marketing this one. Marketing is not fun.
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